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Otto-von-Guericke-Universitaet Magdeburg
Marten Wenzel
Universitaetsplatz 2
Magdeburg, 39106
DE
Otto-von-Guericke-Universitaet Magdeburg
Carsten HedermannMatthias Weber
Rechenzentrum Universitaetsplatz 2 Universitaetsrechenzentrum
Magdeburg, 39106
DE
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Welcome to the second edition! - guide-market-researchs Webseite!DESCRIPTION
This accessible, practice-oriented, and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and clusteranalysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actionCONTENT
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